How to use feature stories as a public relations tool. As pr people we are all very aware of the traditional press release, something which we will practice time after time and hopefully get down to a t. However, what happens if we are asked to write a feature article. Educationisbnk978k0k205k21167k8 assignments%andgradingpolicy% % students. Say youre starting a new, upscale retail business, pr will send influencers or bloggers an invite to the store opening in the hopes that they write about it, post pics on their instagram, etc. The public relations department is responsible for communicating news and story angles to produce earned media. Or better yet, a pr professional can get extra mileage out of a newsworthy event by promoting it twice as a news story and as a feature story. Tell the right story, at the right time, to the right people. It can be used to teach students about the 5ws who, what, where, when and why, how to identify the parts of informational text heading, photograph, caption, how to summarize a text th. Axia public relations is an awardwinning pr firm for regional and national construction, home services, professional services, and franchisors. How to write a feature story public relations matters. Toms public relations plan 3025 olympic avenue suite c santa monica, ca 90404. Even though many public relations managers or pr practitioners feel they have limited time to plan a campaign, however.
For the public relations professional, feature stories are a great way to get your client or employer exposure in the media even when theres no breaking news to report. Making such proposals can be a tremendous effort, for which you can find templates in this article that can save you some time and effort. Public relations can be a very useful communications tool in letting people know what the knights of columbus is about and the good works that our members do. Public affairs fulfills the armys obligation to keep the american people and the army informed, and helps to establish the conditions that lead to confidence in americas army and its readiness. A public relations proposal mainly involves the pr department of a business entity to promote a specific brand, product line or a specific event the company is linked with. Okay so my first how to is how to write a feature article. Elements of a public relations campaign planning for a public relations campaign is essential not only to know the management process but to increase opportunities for achieving campaign. Categories comm 4333 spring 2012, nixons classes, public relations, writing post navigation. A housewife who became the first woman to fly around the world. It uses quotes liberally and allows the reader to see the story through detailed description and vivid writing. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. This template provides a simple outline for your students to write a newspaper article or a feature news story. Fact boxes feature articles are set out in columns. Posted on february 28, 2012 february 28, 2012 by barbara nixon.
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